Nielsen to Track HDTV Audience: "Nielsen to Track HDTV AudienceThe numbers should reveal how many homes have high-def. By Phillip SwannWashington, D.C. (April 27, 2007) -- Nielsen said yesterday that it will begin tracking the number of High-Definition homes this November.The figures, which will first be available in January 2008, will likely also reveal where high-def owners live and their personal characteristics such as income and age. The information has been coveted by advertisers which has had difficulty getting a handle on the new HD audience. Although the Consumer Electronics Association reports that 28 million U.S. homes have high-def sets, it's less unclear how many are actually watching HDTV on any given night. Many HD owners have yet to get high-def tuners, which are necessary to display HD channels. After Nielsen begins its tracking of the high-def audience, it's likely it will also publish separate ratings reports for HD viewers, as it now does for some Digital Video Recorder homes."
(Read Original Article - Via TVPredictions.com Forum.)
Comments
Post new comment